Case Study

Bitazza

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Bitazza

About

As the senior product consultant for the web application, I redesigned the initial MVP to support Bitazza’s expansion into derivatives. I focused on translating complex financial mechanisms into a frictionless experience, allowing users to fund accounts via local currency and take market positions while integrating intuitive risk management experience.

2022 — 2024

Impact

↳ $10B vol. annually (CoinGecko). ↳ First local futures derivative. ↳ Core design remains active

Collaborators

↳ Bitazza Executive Team

↳ Designally

↳ Bitazza Engineering Team

My Role

↳ Senior Product Consultant

Futures Derivative

The UI here demonstrates Bitazza's future derivative. The second image showcases the ultrawide version of the UI.

Professional UI/UX design mockup of the Bitazza crypto trading desktop dashboard displayed on a MacBook Pro. Features a dark mode interface with real-time candlestick charts, order books, and advanced futures trading panels.
Comprehensive UI design of the Bitazza desktop trading terminal. The interface features an integrated candlestick chart, live order book, market trade history, and a detailed "Positions" management panel for professional crypto traders.

Futures Derivative Web Mobile

This UI is the web responsive version of the futures derivative UI.

Mobile app UI design for Bitazza featuring a BTC/USDT cryptocurrency price chart. The interface shows detailed technical analysis tools, 24-hour market data, and a clean, dark-themed mobile trading experience.
High-fidelity mobile UI design of a cryptocurrency futures order form for Bitazza. Displays a "Market" order type with a leverage slider, balance information, and a streamlined user flow for digital asset trading.
Close-up UI design of the Bitazza mobile order book and futures order entry screen. Highlights a user-centric layout for high-frequency trading with clear "Buy/Long" and "Sell/Short" calls to action and precise depth visualization.
A hand holding a smartphone displaying the Bitazza mobile app market list. The UI shows a clean, searchable list of cryptocurrency pairs with real-time price updates and 24-hour percentage changes in a high-contrast dark mode.

Futures Derivative Components

The orderbook and the trade execution panel is designed to ensure all variations are meant for developers to build.

A UI design showcase of the Bitazza order book component in three states: combined bids and asks, buy-side depth only, and sell-side depth only. Demonstrates flexible data visualization for complex financial interfaces.
A side-by-side comparison of four mobile UI screens for Bitazza futures trading. Showcases different order types including Limit, Market, Stop-Limit, and Stop-Market, highlighting a consistent and scalable design system.

User Dashboard

  • The user dashboard here shows key information of the users account, such as balance, transactions, favorite pairs; taking into consideration of information hierarchy.

  • The component is created in a modular way, so user can customize their dashboard to their liking.

Professional MacBook Pro mockup displaying the Bitazza "Wallet Overview" dashboard. The UI design features a clean financial summary, asset allocation across spot and futures wallets, and a clear transaction history log.
Mobile UI component for Bitazza showing a detailed "Transaction History" log. Features clean typography and iconography for tracking fiat deposits, crypto withdrawals, and asset purchases with status updates and timestamps.
Promotional UI banner for the Bitazza Freedom Card, a crypto-linked Visa debit card. Features a sleek, futuristic aesthetic with a high-contrast black and neon green design, highlighting the integration of blockchain with traditional finance.
Cryptocurrency market sentiment UI widget featuring a "Fear & Greed" index gauge. The design provides a visual data summary of market volatility with historical comparisons for yesterday, last week, and last month.

Bitazza Levels

  • This dashboard showcases user's level in the Bitazza ecosystem.

  • This is designed in a gamified way to help user stay engaged within the trading platform.

User Settings UI design for "Bitazza Levels," showcasing a gamified loyalty program with tiered rankings from Bronze to Emerald. The interface includes a comprehensive benefits table for trading fee discounts, referral income shares, and VIP support.
3D rendered digital asset token mockups featuring the Bitazza brand identity. High-fidelity icon design illustrating the platform's native ecosystem tokens in various metallic finishes like silver, gold, and bronze.
Premium UI design for the "Emerald" tier of the Bitazza loyalty program. The card features a silver coin with a gold crown icon against a dark, geometric background with green glowing accents, representing high-volume trading status and VIP benefits.
High-fidelity 3D asset design of Bitazza Freedom tokens. The visualization shows three metallic black coins with neon green illuminated branding, showcasing modern fintech iconography and brand-aligned digital asset design.

CFD Mobile Application

  • Bitazza expanded their feature offering to CFD (Contract For Difference) to provide user access to trading non-crypto commodities.

iPhone mockup of Bitazza’s CFD and Forex trading interface. The UI design focuses on precision, showing real-time spreads for EUR/USD pairs, margin levels, and a streamlined order entry flow for professional FX traders.
iPhone mockup displaying the Bitazza mobile interface for CFD and Forex trading. The UI shows a high-density market list of currency pairs like EUR/USD and GBP/USD with real-time buy/sell spreads and percentage changes.

Process

Following my recruitment by Parity Technologies, I was approached by Bitazza to architect the second generation of their centralized exchange (CEX). My focus was translating a refreshed brand into a high-performance web interface by establishing a modular UI library that enabled high-velocity iteration and system-wide consistency. Collaborating with engineering and business teams, I designed the complete trading ecosystem, from spot and futures derivatives to seamless, regulatory-compliant funding flows for the Thai market. Beyond the core exchange, I also worked directly with the CEO to conceptualize frameworks for lending, borrowing, and crypto-index products. By balancing complex financial utility with a refined aesthetic, I delivered a design architecture that continues to power the platform today. This scalable system has facilitated approximately $10 billion in trading volume over the past year, positioning Bitazza as a leading institutional-grade platform in the region while maintaining a frictionless retail experience.

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