About
Block Aero is an aviation asset management platform built on blockchain. I designed the end-to-end UX/UI, transforming fragmented aerospace data into a frictionless, secure workflow. The work involved translating complex Hyperledger blockchain principles into an intuitive interface for airlines and MROs (Maintenance, Repair, and Overhaul).
2019 — 2021
Impact
↳ 50% workflow reduction ↳ Increase in enterprise adoption ↳ Increase in regulatory collaboration
My Role
↳ UX/UI Designer
Block Aero Homepage
Designed in Figma and developed using Elementor on WordPress.
Web UI Components
Minimalist, functional components for the web experience, including diagrams that communicate Block Aero's value proposition.
UX/UI Approach
High-level overview of the process behind building a feature for Block Aero's platform.
Business Requirements
Rolls-Royce PoC requirements for building a digital thread across aviation asset lifecycles.
User Requirement
Documented in Jira to plan and align design execution.
User Persona
Researched user personas to ensure the product matched real user needs.
User Flow Chart (Transaction Details)
End-to-end flow of how two organizations move through a transaction workflow.
Transaction Details
Feature that enables two aviation entities to collaborate on asset workflows and maintenance.
The transaction detail sidebar, demonstrating each stage of the workflow
Transaction Management
Feature that initiates a transaction workflow between two aviation entities.
Components showcase different states for the organization cards and navigation bar.
Icon Sets
Custom icons used across the product for document and data uploads.
Process
Block Aero was my entry point into Web3, where we leveraged Hyperledger Fabric to solve critical data accuracy and asset management challenges in aviation. Working on this B2B blockchain SaaS platform, I focused on streamlining how the industry records data and manages high-value transactions. I'm particularly grateful for the direct mentorship I received from the CPO, who shaped my foundation in product design, from complex flows to scalable design systems. I designed core features handling the lifecycle of aviation parts: asset relationships, transaction management, configurations, and user management. The most technical challenge was designing "back-to-birth" asset tracking, ensuring every piece of maintenance data is historically accurate and verifiable on the blockchain. I also designed the company's website, the core of which remains in use today. This role uniquely combined my professional growth with a lifelong interest in aviation. Beyond the design work, I gained deep domain knowledge of global aircraft asset management. This experience taught me to translate complex, high-stakes industrial processes into intuitive interfaces, a skill that has defined my approach to product design since.
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