About
I led the design and build of the commercial sites for Octav Pro and Octav API. Working with a freelance designer, we used Framer to bypass traditional development timelines, shipping a fully responsive, data-rich marketing presence in just two weeks to support their shift toward institutional clients.
2025
Impact
↳ 14-Day design to development ↳ Repositioned for Enterprise
My Role
↳ Design Principal




Process
Following Braille’s BD effort to secure the project, I led the production for Octav, managing a high-velocity sprint to move from wireframing to a pixel-perfect Framer build within a strict two-week window. I established dedicated co-working sessions on Figma and Framer, mentoring a freelance designer through real-time collaboration to maintain synchronization with the project manager to hit every milestone on an accelerated timeline. To ensure our storytelling was technically accurate, I immersed the team in Octav’s DeFi analytics and product logic, translating complex financial utility into a high-performance interface. While directing the overall production and quality standards, I ensured we precisely executed the client's preference for ASCII-style animations and complex interactive components, such as sticky scrolls and tabbed code blocks, to align with their recent rebrand and signal the protocol’s on-chain proximity. By aligning strategic oversight with disciplined execution, we successfully shipped the interactive site in time for a major conference launch. This project proved that complex technical visions can be transformed into performant digital reality through structured mentorship and technical translation.
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