Polkadot

At Parity Technologies, I worked within the MarComms team driving the Polkadot ecosystem's marketing efforts, collaborating with the Brand Lead to launch Polkadot's new identity. I integrated the "Unbounded" typography and iconography across high-visibility properties and contributed to the Brand team's initial design system to streamline global asset production. A key part of this involved partnering with a product designer and the engineering team to implement a robust design token system before Figma variables even existed. We built a foundation of light and dark UI components for web and product applications, enabling the team to visualize and prototype at extreme speeds. This was a deep dive into design operations, focusing on how to scale shared systems within high-velocity, cross-functional environments. I later transitioned to the Web team where I architected a scalable system for launching event landing pages, supporting global conferences like Polkadot Decoded, Devcon, and SXSW. Beyond my core responsibilities, I remained active in the decentralized community, designing event assets for official Polkadot meetups in Bangkok. This experience gave me a front-row seat to the technical challenges of managing brand and web systems across a global, decentralized organization.